Communicating your business with a single piece of artwork requires research and thorough communication between the client and the designer.

Getting the information required to project your organization, product or service in a distinctive way includes the following process:

1. Gather objectives, project details and background information about your company, products and services.
2. Establish your target audience and evaluate industry trends.
3. Identify your competitors. What are your competitors strength and weaknesses?
4. Recognize your strengths and capitalize on them.
5. Recognize your weakness and how to strengthen them.

These questions and many more arise and are answered before sitting down to the drawing board and creating your identity to powerfully position you in the marketplace.